THE COMPLETE BRAND + WEBSITE EXPERIENCE
The Brand Crush
For wellness founders who are ready to stop piecing it together and finally step into a brand and website that feels like them — confident, intentional, and designed to sell.
Feel like your brand and website truly represent the next version of you.
And actually make you want to go out and shout about your business again.
You dream of having a put-together brand and website… like the people you admire on Instagram.
You’ve grown. Your offers have evolved. But your brand? It’s stuck in the past.
Maybe you cringe when you share your website. Maybe you’re relying on word of mouth when you’d love to market with confidence. Maybe you’ve got new offers — classes, retreats, memberships — but your website hasn’t kept up.
The Brand Crush is where you step into your next chapter with a brand and website that feels inevitable, like it was always meant to be yours.
How the magic happens…
How you’ll got from “old brand” to “this is so me.”
01 - Strategy
Together, we get under the skin of you, your business, and your people.
You’ll download all those thoughts, ideas, feelings, and random notes app scribbles, and I’ll translate them into a structure that feels simple, clear, and exciting.
02 - Soul
This isn’t about fitting into an industry box.
It’s about celebrating you — your story, your approach, your why. I take an intuitive approach so your brand feels personal, aligned, and deeply true to you.
04 -Simplicity
You shouldn’t need to become a full-time designer.
Everything I create is stylish, timeless, and easy for you to use — so content creation doesn’t swallow your week.
03 - Style
You’ll walk away with a brand and website you’re proud of.
The kind that makes your dream clients stop, notice, and say: “oooh this is gorgeous, I need to know more.”
05 - Sales
This isn’t just about looking pretty (though it absolutely will).
Your branding and website are designed to sell your classes, sessions, events, and offers with ease.
Everything you need for a full brand and website glow-up.
✔︎ Client questionnaire to uncover your story, your people and your vision
✔︎ Brand + website strategy document (mission, USP, audience, tone of voice, creative direction, wireframes)
✔︎ Full brand identity (logos, colour palette, fonts, style guide)
✔︎ 5–8 page custom Squarespace website design
✔︎ Copy templates + prompts to make writing effortless
✔︎ Full Launch Kit “The Debut” — social templates + email graphics
✔︎ Essential SEO setup
✔︎ 2 weeks of post-launch support
✔︎ Access to my website resource library (written + video guides for future updates)
The shift
Here’s what changes when your brand and website finally fit:
You feel proud (and excited) to show off your business
01.
You confidently hand out business cards and send people to your site
02.
You actually want to tell people about your work again
03.
You fall back in love with your business — like you’ve got your spark back
04.
You’re seen as one of the leaders in your space
05.
Brand Strategy Document
The foundation to keep you clear and on track
Brand Style Guide
Shows how to use (and not use) your new brand identity
Website
A central online home where clients can learn, book, and buy with ease
Trusted by founders like you…
Carly
Wellness Coach
“It’s like having your SOS toolkit for your business in one person!
I’m eternally grateful and so happy I found her.”
Fee
Beauty Copywriter
“I was blown away by her vision, her creativity and her ability to help me work out what it was I wanted to represent.”
Rachael
Yoga Teacher
“Heather unlocked all of the barriers I was putting in my own way. She’s been an amazing cheer squad to have behind me!”
Frequently Asked Questions
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Don’t worry — you don’t need to be. I handle all the tech, and you’ll have access to guides for future updates.
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Yes, you’ll need a Squarespace subscription when your site goes live.
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Really easy. It’s why I use it. You’ll be able to keep your site fresh without a developer.
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Absolutely. You’ll get my resource library with video + written tutorials to guide you.
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Two for branding, two for the website. Extra amends can be arranged at an additional cost.