Two hands holding a large seashell.

Brand Design

A refined, minimal brand identity that feels like you — clear, confident, and effortless to use.

For founders who want simple, beautiful design that supports their next chapter and attracts dreamy clients.

Start Your Project Today

Black and white image of a woman in the swimming pool with logo and branding layered over the top for YONI & YOU.
A surfboard with two fins partially submerged in clear, rippling beach water, with a beach and sand visible in the background.
Business cards with black and white designs. One says 'With ROSIE' in elegant script, with 'Wellbeing Coach' and 'EST. 2017' written around a circular logo. The logo features stylized letters. The cards are arranged on a white surface.

For the founder evolving into her next version.

Your business has grown.
Your skills have deepened.
You’re ready for branding that reflects who you are now — not who you were when you DIY’d your first logo.

You want something that you love, that’s really “you”.
Something intentional.
Something you’ll actually use.

THIS IS EVERYTHING I NEED
An iPhone resting on a beige couch with sunlight and shadow patterns on it. The phone screen displays a person lifting a barbell, with text overlaid that reads 'Coaching Sleep and Performance'.

What’s Included

Everything you need to show up confidently and consistently, without any overwhelm and self-doubt.

  • A deep dive into your story, values, vision, and natural style.

  • Clarity on your message, tone, audience, and the essence behind your brand.

  • A curated visual direction to anchor your new identity.

  • A minimal, premium palette that feels aligned with who you are.

  • Simple, elevated fonts chosen to support clarity and ease.

    • Primary logo

    • Secondary logo

    • Icon / submark

    Designed with intention — versatile, timeless, and easy to use.

  • A clean, simple guide showing how to use your brand with confidence.

A logo with a central black vase featuring a floral design, surrounded by a circular border with the words "Hjem, Curated Interior, Home, Hjem, Curated Interior, Interior, Hjem".

What is The Capsule Brand?

A simple, stripped-back brand identity that gives you:

  • Everything you need and nothing you don’t

  • A signature visual style you feel proud to show off

  • Simple elements that make content creation easier

  • A cohesive look that fits your lifestyle, and doesn’t add to your to-do list

Designed with purpose.

Simple. Elevated.

The Naturally Aligned Method™

A simple, intentional process that helps your brand feel like you: elevated, clear, and ready to support your next chapter.

This is the framework behind every Capsule Brand. It blends strategy, intuition and simplicity to create a brand identity that feels effortless to use day-to-day and powerful enough to support your growth.

01. Discover

Where we get to the heart of things.

You share everything — ideas, notes, voice notes, your story — and I translate it into clarity, purpose and direction.
This is the soul of your brand.

02. Distil

We refine and simplify.

Your ideas are shaped into a clean creative direction: mood, tone, palette, typography.
This is where your “capsule style” emerges.

03. Design

Your brand identity comes to life.

Minimal, elevated, timeless — created to be usable and sustainable in your real world.
Design that feels as natural as slipping into your favourite rhythm.

04. Align

Your brand starts working for you.

You receive guidance and assets to keep everything consistent, clear and conversion-ready.
This is where simplicity meets sales.

Work With Me

A calm, intuitive process that gives you a brand you’ll actually use.

  • I’m eternally grateful and so happy I found her.

    I was recommended Heather through a friend and immediately as soon as I spoke to her, she understood my vision. It was so clear and so simple.

    - Carly Rowena

  • A woman in comfortable athletic attire practicing yoga, sitting cross-legged, with her hands together in a prayer pose, smiling, in a wellness or yoga studio with wood-paneled walls and a branded yoga bolster in front.

    I literally couldn’t be more pleased with the result!

    I was blown away by her vision, her creativity and her ability to help me work out what it was I wanted to represent. Because when I first got in touch, I wasn’t completely clear on my vision so she was so sensitive and supportive and really helped me get that clarity and then reflected it authentically in my branding. It’s an absolute gift she has, an intuitive, natural talent.

    -Rachael Richards, Wild Willow Wellbeing

  • Woman smiling near the ocean with waves in the background, wearing sunglasses and a white top, framed by a pink circle.

    I highly recommend going with Salt & Chalk!

    Heather is amazing! I definitely wasn’t the easiest client but she took time to really understand my vision and created the perfect branding. She’s so patient and puts so much care into her work. I highly recommend going with Salt & Chalk!

    - India MacNally, Bronte Pilates Socks

  • Five yellow stars on a black background

    What can I say! Heather blew all my expectations out of the water when she recently designed a beautiful new logo for my new business.

    I had in my mind very roughly what I wanted, but when she showed me the first draft and made some more suggestions, I couldn't believe how her vision exactly reflected the vibe, message and vision of my new business.

    - Kate, WKD Housesitting

  • A woman with blonde curly hair wearing a yellow beanie and a blue shirt, smiling near a textured turquoise wall.

    Absolutely incredible.

    Heather completely got my vision for my re-brand, and the whole process was smooth, streamlined and professional. Couldn't recommend Salt & Chalk enough!

    - Amy Nicholson, The Free Life

  • Landscape of mountains with brown and gray peaks in the distance and a grassy hill in the foreground at sunset.

    Heather recently designed the branding and website for my freelance copywriting business and I'm in LOVE.

    I had a lot of random thoughts and ideas but she somehow took my ramblings and turned them into something awesome that truly speaks to my dream customers. I've had so many compliments from the clients I aim to attract and couldn't be happier with the direction my business is going in. I'd highly recommend Heather to anyone wanting to take their branding to the next level.

    - Lorna, Lorna McGachie Copywriting

  • Scenic landscape of a mountain range with a lake and green hills in the foreground, under a cloudy sky.

    I loved working with Heather throughout the whole design process of my website.

    She knows how to capture the essence and look and feel of a brand so perfectly! I can't thank her enough x

    - Sarah, The Holistic Facial Studio

  • Close-up of a woman with long blonde hair, blue eyes, and a bright smile, outdoors near water.

    For slick and unique branding and website design Salt + Chalk is the one!

    Heather put together and created my whole business branding package in a way that truly represents me and what I stand for. The whole process was seamless and I couldn’t be happier with it all!

    - Emma, The Flow Movement

Ready to step into your next chapter?

A simple, beautiful brand identity — designed on purpose.

£3500

Pay in Full

Pay the total amount at the start of your project.

£1000

Pay in Three

Pay a deposit of £1500, then two monthly payments of £1000.

£500

Pay in Six

Pay a deposit of £1000, then five monthly payments of £500

I'm ready for my next chapter