Yoga Prema | Brand & Website Design

Rachael had been running a thriving fitness business since 2020 — personal training, reformer Pilates, group classes, and a community of clients who kept coming back — all held together by a logo she'd made herself on Canva when she first started out. She had big plans for where the business was heading, and new branding felt like the first real step in making that vision tangible.

The brief was to create something that could travel with her — literally. As a flight attendant who splits her time between the UK and sunnier places, Rachael needed a brand that felt as at home on a beach as it did in a Pilates studio. We landed on warm, sun-soaked tones, a distinctive font doing the heavy lifting, and a clean, confident identity with a beach club meets fitness energy. Something she'd actually feel proud to put out into the world.