HJEM - Curated Interiors & Design Studio
Lainy Mckay
Client:
Branding
Scope:
Interiors | Retail | Lifestyle
Industry:
Natural. Elevated. Soulful.
Vibe:
Lainy came to me ahead of launching her new interiors brand, Hjem — a space for curated, reclaimed, and upcycled furniture that tells a story. She wanted a brand that felt warm yet refined, grounded in sustainability but with a creative, design-led edge.
Together, we created a visual identity that captures her vision: calm, textural, and timeless with a hint of personality. The result feels elevated but approachable — a brand that blends rustic minimalism with soul, inspired by travel, craftsmanship, and home.
