CARA* Dear One - Minimalist Interiors Online Store

Victoria came to me ahead of launching her interior decor brand, CARA. DEAR ONE — a curated space for handcrafted, vintage, and mid-century inspired statement pieces. She wanted a brand that felt warm and minimalist, rooted in sustainability, but with a personality of its own. As her vision evolved, it became clear she wasn’t afraid to be a little different — to bring in bright, unexpected colour moments, creative animations, and a logo that’s iconic in its simplicity.

Together, we created a visual identity and Squarespace website that blend calm, editorial minimalism with a subtle playful twist. Think: mid-century style, small bursts of colour, and thoughtful micro-interactions that make the experience feel alive. The result is a brand that feels elevated yet approachable — a design-led e-commerce space that stands out in the interiors world while staying true to her values of quality, sustainability, and soulful storytelling.

CARA. DEAR ONE now has an online presence built to grow with her — from e-commerce to future pop-ups, a showroom, and even her dream coffee shop — all wrapped inside a brand that feels unmistakably her.